How to sell a truck

By salvationeconomist

I have never really been too interested in buying a truck.  I don’t haul stuff other than my family and I am secure with my sexual identity.  I have however, started watching truck commercials more closely because I have noticed nearly all of them set up some sort of elaborate stunt to highlight the trucks attributes. 

 

I saw one where they were driving a truck with a trailer up a spiraling trail wrapped around a gigantic cone.  It must have taken forever to construct the apparatus all to sell people on the hauling capabilities of a truck. 

 

Watch the commercials, they all have some goofy scenario that truck drivers would never encounter by exemplify a particular attribute whether it’s the torque, pulling power or braking.  They’ll set up something to show it off.

 

I suppose car commercials are similar in that they like to show them cruising around corners and dodging obstacles but they are different in that they are far less contrived.  Based on this observation, I am left wondering what is it about truck buyers that require the peculiar demonstrations to win their allegiance?

 

I was thinking about buying a Dodge but I saw this commercial where the Chevy was pulling an airplane down the runway and decided that’s got to be a better truck.  I’ve always been a Ford guy, but when I saw that Toyota stop before hitting the dropping crane arm despite pulling a thirty foot boat – hey, how could you not buy the Toyota.

 

 

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